Will Ferrell Enterprise Rent A Car Quote
Back in 2014, Enterprise Rent A Car released a series of ads featuring none other than comedian and actor Will Ferrell. The campaign was a huge success, and one particular quote from Ferrell's ad went viral, becoming a popular catchphrase and meme on social media.
The Ad
The ad features Ferrell as a customer at an Enterprise Rent A Car branch, where he is approached by an employee who asks him if he wants a ride home. Ferrell's response is what made the ad so memorable: "I don't need no ride, dawg. I'm just gonna hang out here for a while. Maxin' and relaxin'."
What made the ad even more effective was Ferrell's deadpan delivery, which made the absurdity of the situation even funnier. The ad was part of a larger campaign that featured Ferrell in a number of different scenarios, all of which highlighted the convenience and reliability of Enterprise's services.
The Impact
While the entire campaign was successful, it was Ferrell's "maxin' and relaxin'" quote that really took on a life of its own. The quote quickly became a popular meme on social media, with people using it to describe situations where they were taking it easy or just hanging out.
But the impact of the ad went beyond just internet memes. It helped to increase Enterprise's brand awareness and attract new customers. The ad was funny and memorable, and it helped to differentiate Enterprise from its competitors.
The Power of Humor in Advertising
The success of the Will Ferrell Enterprise Rent A Car ad is just one example of how humor can be a powerful tool in advertising. Humorous ads are more likely to be remembered and shared, and they can help to create a positive emotional connection with a brand.
But humor in advertising can be tricky. It's important to strike the right balance between being funny and being offensive or inappropriate. Brands that try too hard to be funny can come across as desperate or insincere.
Conclusion
The Will Ferrell Enterprise Rent A Car ad was a huge success, thanks in large part to Ferrell's memorable quote. The ad helped to increase Enterprise's brand awareness and attract new customers, and it demonstrated the power of humor in advertising. But it's important to remember that not all attempts at humor in advertising will be successful. Brands need to be careful to strike the right balance and avoid coming across as insincere or offensive.