Here's To The Crazy Ones Quote Origin
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do." This quote is famous all around the world and is often attributed to Steve Jobs, but what is the origin of this quote?
The Origin of the Quote
The "Here's to the crazy ones" quote is part of an advertising campaign for Apple Inc. that was launched in 1997. The campaign was created by the advertising agency TBWA\Chiat\Day and was called "Think Different". The campaign was designed to promote Apple's new line of computers and to reposition the brand as a company that was innovative and forward-thinking.
The campaign featured a number of different print ads and television commercials that featured a variety of famous people from different walks of life. The ads were designed to show that the people who changed the world were often the ones who thought differently and were willing to take risks.
The "Here's to the crazy ones" ad was one of the most famous ads from the campaign and was narrated by Richard Dreyfuss. The ad featured a series of black and white images of famous people such as Albert Einstein, Martin Luther King Jr., and Mahatma Gandhi. The ad ended with the "Think Different" slogan and the Apple logo.
Steve Jobs and the Crazy Ones Quote
Although the "Here's to the crazy ones" quote is often attributed to Steve Jobs, he did not actually write the words himself. The ad agency TBWA\Chiat\Day created the campaign and the quote was written by one of the agency's copywriters, Rob Siltanen.
However, Steve Jobs was closely involved in the development of the campaign and was responsible for approving the final version of the ads. Jobs was known for his love of advertising and was heavily involved in the marketing of Apple products throughout his career.
The Legacy of the Crazy Ones Quote
The "Here's to the crazy ones" quote has become one of the most famous marketing slogans of all time and is often used as a rallying cry for those who want to change the world. The quote has been referenced in a number of different contexts, from motivational speeches to political campaigns.
The campaign was a huge success for Apple and helped to reposition the brand as a company that was innovative and forward-thinking. The campaign is often cited as one of the best advertising campaigns of all time and has won numerous awards.
Conclusion
The "Here's to the crazy ones" quote is one of the most famous marketing slogans of all time and is often attributed to Steve Jobs. However, the quote was actually written by one of the ad agency's copywriters, Rob Siltanen. The quote was part of an advertising campaign for Apple Inc. called "Think Different" that was launched in 1997. The campaign was designed to promote Apple's new line of computers and to reposition the brand as a company that was innovative and forward-thinking. The campaign was a huge success and has become one of the most famous advertising campaigns of all time.
