If You Build They Will Come Quote
“If you build it, they will come” is a quote from the iconic movie Field of Dreams. While this quote may work perfectly fine in the movie, is it really applicable in the business world? Can you really expect people to come to your business just because you built it? Let’s explore this quote and see if it really works.
What Does the Quote Mean?
The quote means that if you create something great, people will naturally come to it. It suggests that if you build something of value, you won’t need to put a lot of effort into advertising or marketing because people will naturally be drawn to it.
Is It True?
Unfortunately, the quote is not entirely true in the business world. While it may have worked for Kevin Costner’s character in the movie, it doesn’t work that way in reality.
Why Doesn’t It Work?
There are several reasons why the quote doesn’t work in the business world:
- Competition: In today’s world, there are thousands of businesses offering similar products and services. Just building something great doesn’t guarantee that people will come to you instead of your competitors.
- Marketing: Marketing is a crucial aspect of any business. Even if you have something great, you still need to let people know about it. Without marketing, your business won’t get the visibility it needs to attract customers.
- Target Audience: Not everyone is your target audience. You need to identify your target audience and create something that resonates with them. Just building something great without considering your target audience won’t guarantee success.
What Should You Do Instead?
Instead of relying on the “If you build it, they will come” quote, you should focus on the following:
- Market Research: Conduct market research to identify your target audience and their needs.
- Product Development: Use the market research to develop a product or service that meets the needs of your target audience.
- Marketing: Create a marketing plan to reach your target audience and let them know about your product or service.
- Customer Service: Provide excellent customer service to retain your customers and attract new ones through word-of-mouth referrals.
Conclusion
While the “If you build it, they will come” quote may have worked in the movie, it doesn’t work that way in the business world. Building something great is just the first step. You also need to focus on marketing, targeting your audience, and providing excellent customer service. By doing so, you can attract customers and build a successful business.