Quote If You Build It They Will Come
“If you build it, they will come” is a quote that has become a popular phrase in the world of business and marketing. It is often used as a motivational quote to inspire people to take action and create something that will attract customers or followers. The quote is originally from the movie “Field of Dreams,” where it is spoken by a mysterious voice to the main character, a farmer named Ray Kinsella.
The Context of the Quote
In the movie, Ray Kinsella hears a voice that tells him to build a baseball field in the middle of his cornfield. Despite not knowing why he is doing this or how it will benefit him, Ray follows the voice's instructions and builds the field. Soon after, the ghosts of famous baseball players from the past start to appear and play on the field. The quote is spoken by the voice to encourage Ray to take action and build the field, even though he doesn't know what the outcome will be.
Applying the Quote in Business and Marketing
The quote has become popular in the world of business and marketing because it represents the idea that if you create something great, people will naturally be drawn to it. It encourages entrepreneurs to take risks and create something new and innovative, even if there is no guarantee of success. The quote suggests that if you create something that is truly valuable, people will find it and flock to it.
However, it is important to note that simply building something is not enough to attract customers or followers. You need to create something that is truly valuable and meets a need or solves a problem for your target audience. You also need to have a solid marketing strategy in place to promote your creation and get it in front of the right people.
Examples of the Quote in Action
One of the most famous examples of the quote in action is Apple's creation of the iPhone. When the iPhone was first released in 2007, it was a completely new and innovative product that revolutionized the smartphone market. Despite not having any existing customer base or market for the product, Apple was confident that if they built something great, people would come. The iPhone quickly became a massive success and has since become one of the most popular and profitable products in the world.
Another example is the social media platform Instagram. When Instagram was first launched in 2010, there were already many other social media platforms on the market, such as Facebook and Twitter. However, Instagram offered a unique and visually appealing way for people to share photos and connect with others. Despite not having any existing user base or marketing budget, Instagram's founders were confident that if they built something great, people would come. Today, Instagram has over 1 billion active users and is one of the most popular social media platforms in the world.
Conclusion
The quote “If you build it, they will come” is a powerful reminder that if you create something great and valuable, people will naturally be drawn to it. However, this does not mean that success is guaranteed. You need to create something that meets a need or solves a problem for your target audience, and you need to have a solid marketing strategy in place to promote your creation and get it in front of the right people.
